Don Brockway
18 Sills Ct.
Centerport, NY 11721

The ‘How-To’
Speechwriting is a creative process
conducted within a business framework

The process begins with an informal 'one-on-one' discussion, usually under an hour in length and conducted via telephone.
The agenda for this call typically includes a thorough evaluation of the audience's knowledge, assumptions and views regarding the speaker's topic.
The speaker's objectives and core messages for the presentation are specified, as well as the desired approach and tone.
The personal experiences, opinions, and unique point of view of the speaker are explored.

The speaker may designate content area experts who can be contacted for supportive factual material.
The speaker identifies meeting planners who can provide information regarding the meeting theme and schedule, as well as the topics to be addressed by others, to ensure that the speaker's presentation harmonizes with and advances meeting goals.

I recommend that speakers keep visual support to a minimum.
Use appropriate charts and graphs to illustrate complex financial, statistical and/or organizational materials
Otherwise, keep the audience's focus on the speaker, without the use of distracting 'read-along' bullet-point visuals.

Direction provided in the initial input meeting is coupled with further research and inquiry with designated content area experts to create the first draft.
Evaluate the draft by reading it aloud, using cues for emphasis... and… pacing.
The final draft is presented in a printed 'podium copy' featuring large, easily readable text with appropriate page breaks for rehearsal, delivery, or as a back-up for speeches delivered using TelePrompTer.

Speechwriting is billed on a per-project versus hourly basis.
Minimum per-project fee is $5,100, which represents up to 17 hours at $300/ hr.
Speeches are billed at the hourly rate above 18 hours.
Typical fifteen-to-twenty minute presentations take thirty to forty hours from initial discussion to final draft.
Less complex speeches (such as award presentations) may take fewer hours to complete; more complex speeches (such as "State of the Business" presentations) frequently take additional hours.

- - - © 2007 Jeff E. Winner